Clinics Flo - All In One Clinic CRM
- Client
- M Turq Swaide
- Country
- Jordan
- Expertise
- Strategy & Design
- Duration
- 6 Months, 2024

The Challenge
Clinics were losing leads between WhatsApp, Instagram, calls, and walk ins. Appointments, follow ups, reviews, and payments sat in separate tools, so staff spent more time chasing messages than caring for patients.
My job was to pull it all into one CRM: every conversation in one inbox, a calendar that books itself, automated workflows and campaigns, review requests, and a finance center that closes the loop.


Work Overview
I shaped Clinics Flo from onboarding to the last settings screen, designing the lead pipeline, a unified inbox, a no code workflow builder, the campaign launcher, and the finance center, all on one design system.
Screen Designs
Connected Products
User Roles
Click-up Tickets

EVERY LEAD
EVERY CHAT
ONE CLINIC
ONE FLOW
The Result
Clinics Flo gives clinics one place to capture leads, reply across every channel, book and confirm appointments, request reviews, run campaigns, and track every payment, without switching tabs.


